![](https://sidesea.com/wp-content/uploads/2021/02/1-Large-Video.png)
![](https://sidesea.com/wp-content/uploads/2021/02/3-LR-Image-Discovery.png)
During the Discovery phase of a web design project, we always do what we call “image discovery,” in which our design team pulls together different types of imagery — people, faces, landscapes, illustrations, etc. — in order to get the client’s gut reactions on the different general aesthetics of each image.
![](https://sidesea.com/wp-content/uploads/2021/02/4-LR-Healing-Power-of-nature.png)
During this image discovery process, we found that our client was drawn toward the images that depicted nature, especially flowers and trees. Because Well Being Counseling’s logo is a bumble bee, using images of nature really pulled the brand aesthetic together into a beautiful and cohesive idea that tied in the healing power of nature and the natural cycle of life.
![](https://sidesea.com/wp-content/uploads/2021/02/5-LR-A-breath-of-fresh-Air.png)
We further tied in their bumble bee logo by using the hexagonal shape of honeycomb as a design flourish throughout the site, and employing a golden yellow as the primary brand color, reminiscent of honey. When all these elements are put together, we have a clean, soothing aesthetic that feels like breath of fresh air.
![](https://sidesea.com/wp-content/uploads/2021/02/6-Large-Crafting-the-Message.png)
![](https://sidesea.com/wp-content/uploads/2021/02/7-Large-An-inviting-place-to-learn.png)
![](https://sidesea.com/wp-content/uploads/2021/02/8-Large-Contact.png)
![](https://sidesea.com/wp-content/uploads/2021/02/pixlr-bg-result-min.png)
![](https://sidesea.com/wp-content/uploads/2021/02/10-mobile-screens-mockup.png)
voice of your brand.