Children's Literacy Initiative • Non-Profit
Rewriting CLI’s Digital Chapter
The Children's Literacy Initiative (CLI) required a modern, user-friendly website that not only highlighted their mission and impact but also provided a seamless e-commerce experience for making donations. The new site needed to be engaging, informative, and reflective of CLI's commitment to educational equity and culturally responsive teaching.
Web Design
• 
Software Development
HERE’S THE LOWDOWN
For over 35 years, CLI has empowered 30,000+ teachers to deliver high-quality instruction in Pre-K to 5th grade classrooms, focusing on culturally sustaining pedagogy for Black and Latinx children. We partnered with CLI to creatively tell their impactful story online, showcasing their commitment to educational equity and anti-racist literacy practices.
Vibrant, Joyful Learning

We selected a vibrant color palette and dynamic imagery to reflect the joyful nature of learning. Images of children in diverse classroom settings emphasize CLI’s dedication to inclusivity. This visual approach highlights CLI’s mission to create equitable educational environments, making the website both visually engaging and mission-aligned.

Inviting and Accessible Design

We used playful design elements and icons to craft an engaging, user-friendly website. These touches make the site inviting and accessible, particularly for parents and educators searching for resources. The design enhances the overall experience, ensuring that visitors find the information they need with ease and enjoyment.

Exploring Impact Interactively

We integrated an interactive map into the website to highlight CLI’s geographical reach and program impact. This feature allows users to explore different regions where CLI operates, providing insights into their initiatives and successes. The map serves as a dynamic tool for showcasing the widespread influence of CLI’s educational efforts.

Connecting With CLI’s Team
We introduced a "Meet the Team" section featuring bio pop-ups to showcase the dedicated individuals behind CLI. This section adds a personal touch, humanizing the organization and fostering a deeper connection with the audience. It allows visitors to learn more about the passionate team driving CLI’s impactful work.
Streamlined Donations for Maximum Impact
The new website features a user-friendly donation form, making it simple for supporters to contribute to CLI's mission. Clear, compelling messaging throughout the site is designed to encourage visitor engagement and support. This seamless donation experience helps drive contributions, furthering CLI’s commitment to educational equity and literacy development.
Success Through Testimonials

We created dedicated sections to feature client testimonials, highlighting the positive impact of CLI’s programs and the satisfaction of educators and parents. These testimonials add credibility and reinforce the effectiveness of CLI’s work, providing real-world examples of success that resonate with prospective supporters and partners.

Let's work together to bring your vision to life.
PROJECT TEAM
Orion Alden
CREATIVE DIRECTOR
Irel Pavlovich Campoy
Designer
Megan Lumenello
Content Director
Anja Sevo
Copywriter
Tim Hunt
Junior Developer
Petar Ilic
Developer
Eric Fernandez
CTO
Meet Side•Sea
The organized and structured design of the site is ideal for CLI. The categorized sections and more streamlined design are not only user-friendly but also help our team build proficiency.
Justin Hudson
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