We always want to incorporate the client’s brand throughout the sites, and Nurtury is no different. Their current logo has a unique teardrop shape that we wanted to keep as a consistent element. To stay consistent with this visual identity, we decided to use this teardrop shape for various containers and brand patterns.
Because Nurtury is an early education organization, we wanted to keep a playful aesthetic. We utilized paper textures and handwritten typefaces to simulate hand-written notes like you would see in a classroom. This childlike imagery evokes a sense of nostalgia, giving users a sense of what they would experience in a classroom setting.
Nurtury isn’t your cookie cutter early child care organization, so we wanted to continue playing with fun shapes wherever we could. In places where we would normally utilize rectangles with 90 degree corners or beveled edges, we combined both. We took inspiration from the teardrop logo to create circular droplet shapes. Not only is it unique, but it creates a family friendly visual experience.
voice of your brand.