Apprisen came to us with an already established brand and logo, so during our Creative Consultation meeting, we focused on the general aesthetics of the key elements of the site, like the navigation, typography, image treatment, banners, and the footer. We use a Creative Consultation to gauge the clients visual preferences before we start designing.
Another aspect of the site we had to think about was creating an avatar. Apprisen came to us with the idea of a virtual assistant avatar named Iris that would guide users through Apprisen’s sign-up process and would remain fixed on the screen as a chatbot throughout the site. Our design team created some iterations and also searched Shutterstock for some premade options.
We presented Apprisen with a few different iterations of Iris before they settled on their favorite concept — a friendly, professional looking woman who came with a pre-designed package of accessories and positions so that she could have a more dynamic presence on the site.
voice of your brand.