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When we establish color palettes, we like to think about the psychology of color. Blue is one of the world’s most well-loved colors, bringing feelings of calm, serenity, and trust. We used a bright royal blue as the base of the palette, pairing it with white to establish that clean, professional feeling. We added in a darker navy for text, the footer, and certain overlays to create variety and cohesion.
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We wanted to set Unitec apart from other elevator sites out there, so we decided to play with our header and navigation and create something a little more unique. We used that “U” shape from the logo to frame both the logo and the calls to action at the top of the page. This made for a clean, simple header that reduced the critical calls to action down to two options — contact and menu.
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voice of your brand.