In creating WINGS’ visual aesthetic, our design team was immediately inspired by their red, geometric logo that recalled ancient Mayan symbolism. We used this logo design as a starting point, using the red to inform the color palette and the geometry to inform some of the design flourishes throughout the site.
One of the main ways we used this red geometric element was in designing our language portals throughout the site, particularly on the homepage. We segmented WINGS’ four most important pages into four parts of a designed diamond shape so that users had four distinct jumping in points to the English and Spanish “Our Work” and “Supporters” pages.
WINGS had provided us with some amazing photography. We used the colorful, evocative photographs with a black overlay as our hero banners and broke up content sections on every page with vivid, colorful background imagery. We took some of the colors and textures that were representative of Guatemala’s culture to create vibrant, textured canvases on which to display their messaging.
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