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Our design team put together a series of stylescapes to show to Phil to get a sense of his aesthetic preferences. By creating stylescapes, we’re giving our client a visual reference to better understand what a design aesthetic is made up of. We weren’t surprised that Phil leaned toward the theatrical elements—dark backgrounds and bright reds that evoke the magic and mystery of performance.
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When creating the Corporate Magician brand, it was important to differentiate Phil from a typical party entertainer. His shows are tailored to professional audiences, and we wanted that sophistication to show in his logo and brand. Our logo colors were inspired by a magician’s most reliable asset – a deck of cards – and we set the lettering on briefcase background, tying in the business aspect of Phil’s offerings.
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Another important part of solidifying the Corporate Magician brand was the messaging. A big concern of Phil’s was his business being lumped together with party entertainers. We needed messaging that worked with design to differentiate Phil as a magician for professional atmospheres. Our copywriter created the tagline “Magic that means business” to drive home the intent of his work.
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During web design, our team continued to be inspired by Phil’s commitment to performance. We created a color palette reminiscent of a classic theater. The blackness of sitting in the dark before the stage lights come on, the dark red of the velvet curtain, the pops of incredible imagery and brightness – all of these elements evoke the excitement and anticipation of a breath-taking night at the theater.
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voice of your brand.