As with any web design project, we started by creating a brand aesthetic that would show our client as a modern and agile organization with a strong digital presence. Because the target audience for their services is Veterans, we utilized muted patriotic colors, complemented with white and grey to create a clean and balanced palette.
With a strong color palette acting as our foundation, our design team continued to build out our full aesthetic. We had the distinct pleasure of sifting through hundreds of pictures of cute dogs, trying to capture the hopeful, aspirational tone of the organization through vivid and compelling imagery.
Hagen and Linda, the president and vice president of K9s on The Frontline, loved collaborating with our creative team, giving us clear direction and helpful ideas at every step. Our favorite contribution of theirs was the tagline they pitched to us: “Unleashing Hope, One Dog at a Time.”
voice of your brand.