We kicked off the project with the standard Creative Consultation and information architecture exercise. Our Creative Director shows the client different types of typography, buttons, headers, etc., to help establish their visual preferences. Our Content Director then leads the client through the site outline, collaborating with them on creating the most intuitive architecture for the site.
An important part of Domaine’s information architecture was making sure it was incredibly conversion-friendly and optimized to meet the needs of their marketing efforts. This meant including elements like a blog, which can be used for content marketing, and ensuring we included informative individual landing pages for buyers, sellers, and renters.
Conversions (Lead Form + Phone Calls)
Return on Ad Spend
voice of your brand.