The Roux Institute at Northeastern University • Educational and Research Institution
Designing a Future-Forward Website
The client envisioned a website that stands at the forefront of technology and design. They needed a future-forward site to showcase their cutting-edge programs in the rapidly growing AI industry. The goal was to create an engaging, experiential platform that attracts forward-thinking students and professionals.
Web Design
• 
Software Development
HERE’S THE LOWDOWN
Our process began by deeply listening to and understanding our client's needs and vision for a next-generation website. Through numerous iterations and conversations, we meticulously built this vision into an incredible, experiential platform, ensuring users could find everything they need with just a few clicks. Each step involved refining and enhancing the design until we achieved the perfect result, perfectly embodying the client's vision.
Concept 01

Roux Experience

Concept 02

Reimagine Roux

Concept 03

Roux Evolution

Innovative Design for a New Era
We created a solution combining the white space of Reimagine Roux with the asymmetrical dynamic layouts of Roux Evolution. The site design features subtle hover animations and parallax effects, delivering the desired experiential user experience. This blend provides a visually engaging and interactive platform, perfectly aligning with our client's vision.
Hover to Discover

One challenge was effectively displaying extensive information on program pages. We addressed this by incorporating sliders and hover effects that reveal additional content when interacted with. This approach ensures a clean, organized layout while providing users with an interactive and engaging way to explore program details.

Reduced Scrolling, Increased Interaction

For some program pages, we introduced a secondary navy slider on the left-hand side to enhance the experiential feel and interactivity. This addition not only provided an engaging element but also helped reduce the page’s scrolling length, creating a more streamlined and user-friendly design.

Achievements in the Spotlight
In the media section, we featured stories and achievements from Roux students, showcasing their successes and contributions. This area serves as a platform to celebrate student accomplishments and provide inspiration to prospective students, enhancing the site's engagement and community feel.
Streamlined Navigation Solutions

We created several indexes to easily filter and showcase portfolios, partners, staff, and resources. These organized indexes allow users to quickly find and explore specific content, enhancing the overall user experience. This structured approach ensures efficient navigation and highlights the diverse offerings and expertise within the Roux Institute community.

Let's work together to bring your vision to life.
PROJECT TEAM
Orion Alden
CREATIVE DIRECTOR
Megan Mitchell
Senior Web Designer
Sasa Jovanovic
Developer
Anja Sevo
Copywriter
Luka Lazovic
QA Software Engineer
Meet Side•Sea
The redesign of the Roux Institute's website effectively combined modern aesthetics with functionality. By deeply understanding the client's vision, we crafted a future-forward, interactive platform featuring dynamic layouts, innovative navigation, and engaging media sections. This comprehensive approach resulted in a visually striking and user-friendly site that showcases Roux's cutting-edge programs and achievements, aligning perfectly with their goal of attracting forward-thinking individuals.
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