At side•sea, the journey to bring MPC’s vision to life began with the simplest of tools: pencil and paper. Sketches were then digitized and further developed in black and white, paired with various fonts from a typography exploration. This stage helped identify what concepts worked and what typography resonated most with the client. Our creative process, rooted in tradition and simplicity, was the foundation for a successful rebranding strategy embodying MPC’s mission and values.
From sketch to screen, we transformed hand-drawn logos into multiple digital masterpieces. This blend of artistry and technology crafted various options, each a digital echo of the original sketch, yet highly unique. Working closely with the client, we picked one that kept the original’s charm and hit the heart of MPC’s mission. The final logo shines online, capturing MPC’s spirit on any screen.
It’s always important to see how the logo can or will be used in real life situations like on merchandise or other promotional materials. This tests the logo’s integrity and ensures it works in print and digital.
Just like choosing the perfect color palette, selecting the right shapes for rebranding is an art in itself. Think of it as crafting a signature melody, where every note contributes to the harmony. We delved into the finalized logo while extracting and experimenting with its elements to compose playful patterns and graphics. These designs, now part of MPC’s brand library, are versatile enough for use across websites, marketing materials, billboards, and more.
voice of your brand.