The client came to us with an existing mascot and it was very important to them that the new branding prominently showcased the Main + Tenacious Honey Badger.

Kicking off the first stage of logo exploration with pencil and paper, the team came together and sketched out some rough ideas of both the logo and the honey badger to provide a tangible starting point for our creative direction.

Following several rounds of logo design and collaboration, the client selected Option 03 and the design team was able to get started on the exciting phase of constructing the comprehensive brand system.

Beyond the realm of design, we also explore how specific components of the logo and the comprehensive system manifest in real-world applications, like on merchandise and business cards to ensure a seamless transition from digital to physical.

To really bring the Honey Badger mascot to life, we crafted a collection of additional poses. These animated poses help infuse personality and vibrancy into the mascot’s character.

With the logo selection process behind us and design revisions completed, we dove into color palette experimentation. This phase allows us to observe the logo’s adaptability within a broader system, embracing elements such as color, imagery, texture, and pattern.