WhyHunger • non-profit
Nutritious Food is a Human Right
WhyHunger's existing website faced challenges in effectively conveying their mission and engaging diverse audiences, including donors, grassroots partners, and artists. They sought a comprehensive redesign to address these issues and reflect their evolution towards framing hunger as a justice issue.
Web Design
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Copywriting
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Photography
HERE’S THE LOWDOWN
WhyHunger is a global nonprofit dedicated to ending hunger and advancing the human right to nutritious food. They partnered with us to revitalize their website, aiming to clearly communicate their mission, enhance user engagement, and seamlessly integrate their rich musical heritage.
A Visual Identity That Inspires Action
WhyHunger’s previous website struggled to capture the boldness of their mission. We transformed their visual identity with clean layouts, modern typography, and intentional design choices that amplify their message—clear, impactful, and purpose-driven.
A Process Rooted in Discovery

Building a site as dynamic as WhyHunger’s work required a thoughtful approach. From stakeholder research to wireframing and iteration, we focused on delivering a seamless user experience, powerful storytelling, and tools tailored to their audience’s needs.

Design Elements That Bring the Brand to Life

We introduced a refreshed visual system—bold colors, compelling imagery, and dynamic storytelling templates. Grassroots leaders, artist campaigns, and critical resources now shine through clean, accessible designs that inspire and inform.

Amplifying Impact Through Music
WhyHunger’s deep connection to music needed a space to thrive. Flexible templates now spotlight artist collaborations—featuring legends like Bruce Springsteen and Yoko Ono—while seamlessly integrating campaigns that connect art and action.
Imagery That Tells a Story
Powerful visuals are at the heart of WhyHunger’s new site. We prioritized authentic imagery of grassroots leaders, frontline workers, and artists in action—showcasing the people and movements driving real, lasting change.
A Platform Grounded in Community
The new site puts grassroots partners front and center. Through human-centered language, success stories, and impactful visuals, WhyHunger’s community-driven approach shines—making their mission tangible and their impact undeniable.
Navigation That Works for Everyone
We simplified the site’s structure to connect every user to what matters most. From a reimagined “Find Food” tool to clear pathways for donors, partners, and artists, the new navigation delivers clarity, accessibility, and ease—on any device.
Let's work together to bring your vision to life.
PROJECT TEAM
Orion Alden
CREATIVE DIRECTOR
Tyler Moulton
Designer
Meet Side•Sea
A Site that Engages and Informs
Collaborating with WhyHunger was a rewarding experience that allowed us to blend social advocacy with creative design. The redesign ensured the new website not only looks compelling but also serves as a powerful tool in WhyHunger's mission to end hunger.
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