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What’s the first image that comes to mind when you hear the name “Full Plates Full Potential?” A plate heaping with food, right? While it was our gut reaction to use plate imagery, we quickly realized during our Discovery process that a classic cafeteria tray was a much more potent symbol of what FPFP was all about.
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Moreover, adding animation to the tray to show it slowly filling up with food drove the message home: Full Plates Full Potential is facilitating the process needed to put food on the trays of hungry kids all over the state. This created a hero banner that became the foundation of the design aesthetic we used throughout the site.
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With an animated tray in FPFP’s branded green, filled with colorful food, our design team began adding complimentary colors to our palette – Dark navys and clean, white space offset the brand’s saturated blue and green and struck a nice balance between playful and serious.
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voice of your brand.