Atlantic Salmon Federation • Non-profit
Leaping Forward with a Dynamic Website
Atlantic Salmon Federation, one of the leaders of wild salmon conservation, needed a website as dynamic as their mission. From researching salmon across the North Atlantic to advocating for their protection, their work is vital. Inspired by the intricate life of wild salmon, we leaped together and crafted a uniquely stunning website.
Web Design
• 
Software Development
• 
Copywriting
HERE’S THE LOWDOWN
ASF is a nonprofit organization dedicated to protecting, conserving, and restoring wild Atlantic salmon and their natural habitats in North American rivers. They wanted a user-friendly website that informed visitors about their initiatives and programs while promoting membership, donations, and subscriptions. We used our extensive expertise to help them reach this goal, enriching the site with a variety of visuals including videos, illustrations, and professional photography to enhance the user experience and engagement.
A Complex Message, Simplified
ASF's message was complex and intricate, and our task was to present a significant amount of crucial information in a clear and engaging manner. To achieve this, we crafted an intuitive user experience, allowing individuals interested in learning about ASF's work to easily navigate and absorb the information.
Typographic Update with Character

We’ve given ASF’s typography a vibrant and welcoming transformation that celebrates its rich heritage while introducing a friendlier, more approachable look. In selecting the typography, we opted for a serif font known for its gentle and inviting characteristics, lending the brand a blend of tradition and warmth.

A Salmon Life Cycle Illustrated

Inspired by the compelling ASF illustrations, we decided we just had to integrate them into the refreshed website. They helped us craft an intimate narrative that depicts the complex life cycle of salmon and ensured a seamless blend of diverse visual styles.

Imagery That Whispers Wonders

Using strong, vivid pictures is key to sharing feelings and connecting more deeply with the story. We were lucky to have access to ASF’s professional photography, which truly brought their stories to life and made them hit home.

ASF's Rich Photographic Legacy
ASF's photography draws from a rich legacy, resulting in a large collection of images that include antique film, underwater macro, and dynamic action shots. Emphasizing this variety and historical significance was incredibly important.
A More Robust Expression of the ASF Brand
Clear messaging is evident from the very beginning. The hero section exemplifies seamless navigation, prominent messaging, and enhanced use of visuals, contributing to a more robust expression and an optimal user experience.
PROJECT TEAM
Orion Alden
CREATIVE DIRECTOR
Maggie Nugent
Content Director
Tyler Moulton
Designer
April Ortiz
Project Manager
Anja Sevo
Copywriter
Harry Foster
Marketing Associate
Milos Misic
Snr Developer
Sasa Jovanovic
Developer
Petar Ilic
Developer
Meet Side•Sea
We teamed up with Atlantic Salmon Federation to breathe new life into their website, drawing inspiration from the intricate world of wild salmon. By integrating dynamic imagery, updated typography, and an enriched illustrative narrative, we effectively conveyed ASF's mission, creating a stronger bond with their audience.
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