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We always present clients with four distinct logo options, giving them a full aesthetic breadth of directions to choose from. We were happy with the option CEDS chose – the letters CEDS created with the building block shapes typically found in classrooms. Paired with the bright color palette, the logo is both educational and playful.
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CEDS had done a ton of work establishing a set of values and curriculum that was forward-thinking and progressive. Although they already had an established tagline, our copywriter worked with them on developing a set of Key Features – five things that truly set CEDS apart from their competitors. Establishing these pillars helps inform the messaging throughout the site.
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At the end of the branding phase of the project, we sent CEDS their final brand guide – a 14 page document that acts as a reference for all things branding. It holds their color palette, logos for several different use cases, typography, messaging, and more.
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voice of your brand.