Climate Registry • Non-profit
Credible Carbon Reporting
The Climate Registry and side·sea partnered up to create a website where members could log in to a member portal and access gated content. With lots of content, reports, and data, they needed a way to make it exciting and keep users engaged.
Messaging
• 
Web Design
HERE’S THE LOWDOWN
The Climate Registry (TCR) is a non-profit organization that empowers North American organizations to be climate leaders by providing best-in-class programs and services for measuring and reducing carbon emissions. They were established in 2007 to expand on the work of the California Climate Action Registry (CCAR). Recognizing that climate change is a global issue — and that consistent GHG data is a critical building block for carbon policy and reductions – a number of U.S. states and Canadian provinces and territories created TCR. TCR’s innovative initiatives and events bring together a bipartisan coalition of governments, businesses, academia, and NGOs to drive climate ambition and action on the road to net zero.
Creating The Aesthetic

The design for this site focuses on using asymmetric design principles and utilizing negative space to its full potential, creating a light and airy feel. Additionally, they created a gallery of images that spoke to TCR’s brand, rich in color, showcasing the beauty and wonder of the natural world and featuring images of solar and wind energy.

A Legible Message

With recent studies showing that 60% of site traffic comes from mobile devices, creating a responsive website that can adjust to various devices was imperative. The Climate Registry had lots of content that needed to be digestible, including registries and resources. Our new design creates a pleasant user experience by presenting content in an easy-to-understand format.

Decluttering the Content
While this site is an incredible source of information, it was very text-heavy and could have easily overwhelmed users. The team utilized multiple column layouts and pop outs and embraced negative space to present lots of content without appearing cluttered. These choices enable users to quickly skim for what they are looking for and reveal the relevant information.
Impeccable Icons

Icons are a great way to demonstrate a literal, visual representation of the thing it represents. With The Climate Registry’s text-heavy site, we needed to make it more visually appealing. The design team curated a collection of icons with the same style to represent the resources and services The Climate Registry provides.

Awesome Accordions
As mentioned above, the design team used sliders and accordion-style functionality to house abundant content. Pictured here is an example. Users can easily skim the page and click on a topic that interests them without being overwhelmed. Users can click a button to learn more if a paragraph description isn’t enough information.
PROJECT TEAM
Karla Harkness
Project Manager
Danielle Jackson
Project Coordinator
Orion Alden
CREATIVE DIRECTOR
Eric Fernandez
CTO
Maggie Nugent
Content Director
Tyler Moulton
Designer
Yoon Kim
Designer
Megan Mitchell
Senior Web Designer
Lavan Gray
Designer
Harry Foster
Marketing Associate
Anja Sevo
Copywriter
Zane Griffin
Developer
Tim Hunt
Junior Developer
Meet Side•Sea
As a climate change group, The Climate Registry has a sizable library of resources. The most significant focus of this project was to organize the extensive content intuitively, allowing users to access resources without feeling overwhelmed. A conversion best practice model made the most sense, streamlining navigation, providing strategic calls-to-action, and supporting an effective organic marketing strategy. The primary conversions included enticing users to learn more and sign up for a commitment, membership, or partnership. With a gated membership portal, users can access restricted information. Utilizing design features such as accordions and sliders made it easy to present content without looking cluttered. Ultimately, with this new site, The Climate Registry can continue creating a safer planet for everyone.
Want to Explore the Finished Product?
Visit Site
Apprisen
View Case study
View Case study
Let’s talk!
See how we can elevate the
voice of your brand.