The original Community Boost brand featured a strong blue and orange as the primary brand colors. We updated these colors by slightly boosting their saturation, making them a little more bold and eye-catching. In color theory, blue represents trust, while a warm color like orange represents positivity and passion. They make a good pair both visually and emotionally.
As we started designing the homepage of the site, we played around with creating a variety of subtle gradients with our new and improved color palette to represent the many facets of Community Boost. We used these gradients of color to create subtle movement and visual harmony that livens up the overall site design.
voice of your brand.