The design team employed the use of impactful moving imagery and clean/minimal aesthetics to put the focus on the brand’s approach to healthcare. We curated a selection of medical imagery and sans serif typography to allow the information and data to be the focus. 

On the dynamic portfolio page, a captivating, moving hero image welcomes visitors, setting the tone for an immersive exploration. It then delves into DRI’s strategic approach, outlining the methodologies that drive success. Past projects unfold, offering a glimpse into a diverse portfolio of products. Finally, the page concludes by categorizing partnerships into three distinct types, illustrating the multifaceted collaborations required of such work.

Throughout the site, the design team implemented subtle animation and interactive designs on important pages. This choice draws the user’s attention and creates a natural visual flow from section to section. With such an approach, it’s easy to retain relevant information without getting overwhelmed or bored.