East Financial Management already had a logo established, so we used that icon as inspiration for the rest of the site’s visual aesthetic. We pulled the burgundy from the logo and used it for buttons, overlays, and icons against simple white backgrounds, giving the site a clean, uncluttered feel.
When you’re based in Maine, you’re never far from some incredible natural beauty. East Financial was already incorporating that nature theme in their logo, so we ran with that direction, using vivid outdoor imagery for our hero banners and to break up text sections throughout the site.
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