When it comes to web design, we always start with a hero banner, which should be compelling enough to make the user want to continue scrolling down the page and into the site. Always keeping this in mind, our design team decided to bring the homepage to life by implementing a video banner that spans the inside of the Katsky Korins offices. The overlay on the banner video further sets the groundwork for the Katsky Korins brand and aesthetic. Our copywriter created the tagline, “Large firm quality, small firm connection,” to highlight their commitment to personalized service, and the design team utilized the “Double K” logo mark as a design flourish, which represents forward thinking and forward motion.
The hero banner and the imagery throughout the site — which, instead of stock photos, are real photos of the office and its workers — gave us the opportunity to put on our Art Director caps, establishing what we thought would be the most valuable shots and executing a photo and video shoot to make them a reality. This original design and imagery makes Katsky stand out in a sea of bland template sites used by thousands of other firms.
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