Despite the popularity of the Weingarten Children’s Center, the programs and parent foundation lacked a visual identity. We walked them through our branding process, exploring different logos and typography. This resulted in logos for each of the programs and the parent foundation.
With the logos made, we had the foundation for creating a branding system. Utilizing the color palette from previous sub brands, we were able to establish a strong visual identity to be carried throughout the organization. This resulted in a playful and childlike aesthetic that appeals to families of young children.
voice of your brand.