The Guilford Foundation wanted a refreshed visual identity but they wanted to stay true to their existing brand. We utilized their full color palette to cover the site in green, blue, and yellow hues for a cheerful and tranquil aesthetic. Inspired by their current logo, we used rounded corners on various site elements for a soft and welcoming look.
The Guilford logo uses a serif font to convey a traditional look and feel, which is a great choice for this trustworthy, established, and reliable organization. However, the Foundation itself mimics the open and welcoming energy of the town it serves. Utilizing both a sans serif and a handwritten typeface creates juxtaposition to convey both traditional yet approachable aesthetic.
voice of your brand.