We first did a thorough exploration of Habitat for Humanity’s brand identity and values. We experimented with different dynamic and energetic colors, seeking to evoke a sense of enthusiasm and innovation. Following discussions with our client, we opted for a bright and solid color scheme.
Including impactful imagery is always incredibly important. We focused on authentic visuals that depict community involvement, showcasing individuals actively participating in local projects such as building houses. This approach aimed to highlight the power of collective effort and the sense of inclusivity within their initiatives.
voice of your brand.