As a new company, Modern Day Village was starting from square one. This meant that first and foremost, we had to start with branding. Our design team quickly got to work and initially presented the client with ten very different logo concepts in order to gauge their aesthetic preferences.

The client picked their top three choices from the initial 10 logo concepts we presented, and our design team went back to work at refining these final choices based on MDV’s feedback. MDV was specifically looking for a colorful, modern mark that symbolized the concept of a village. After presenting three unique, revised concepts, we asked the client to make a final selection.

The final logo that MDV chose was a modern, abstract mark that represented both an “M’ for Modern Day Village, and two interconnected buildings that represented the digital connections the platform would nurture. Each “peak” of the M represented a home, while like loop in the middle of the two peaks represented that connection. 

After finalizing a logo, our design team got to work on homepage hero impressions, showing the client multiple variations of how that first impression could look and function. We often present a hero impression to a client before designing the rest of the homepage in order to establish an overall design aesthetic before diving into the rest of the site.