Creating a fresh logo for Puvema was a great opportunity to dive deep into the essence of the brand. During the initial logo design phase, we explored various directions. We used the trusty old paper and pen technique, and kept doodling our ideas until we found the perfect logo look.

The design team collaborated on many different logo concepts and ultimately landed on a typography-driven logo that’s sleek and memorable. After lots of tweaks and creative experiments, the final outcome was a timeless and refined logo alongside a color palette that strikes a balance between elegance and a playful, forward-moving spirit.

People want to work on their health, but they often get discouraged and overwhelmed by the flood of confusing information online. Our goal was to break this cycle, so we crafted messaging that is crystal clear, engaging, and welcoming.

While developing the brand guide, we created multiple mockups and assets to visualize how this brand would come to life in the real world.