In order to present a compelling case, you need to present evidence. For this site it was imperative to present bite-sized fast facts that readers can see at a glance. Using typographical hierarchy and different colors, we draw the eye to important information that will motivate users to learn more.
One of the number one things employers look for when choosing a location for their business is the education and skills of the local population. Therefore, it was essential to mention all workforce development programs dedicated to training the workforce. The design team utilized various formats to educate and engage users, providing links to learn more.
Here is an alternative way the site presents fast facts and quick stats about the business environment in New York. Using the same format used above would quickly bore users. The user can quickly and easily discern information using left-right arrows and typographical hierarchy.
voice of your brand.