During our initial Creative Consultation with WJI, we spent a lot of time getting the color palette just right. Guatemala is a country that’s known for its vivid and bright colors, and we took inspiration from the fabrics of their traditional clothing.
The color palette we ended up choosing used a deep purple as it’s primary base, while a bright red, teal, and yellow are used as friendly, eye-catching “pop” colors that come together to create a vibrant, optimistic color palette. Because WJI’s content is somewhat serious, we wanted to balance out the sometimes tough subject matter with a palette that would make people feel welcomed and safe.
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